Part One: Who Are You?

The ACFW Conference is just weeks away, so I know many of you are wondering what you need or even where to start. Over the next four days, I’ll be posting some basics to help you get prepared. We’ll talk about identifying your genre or brand, one sheets, business cards, and how to apply this later on to your website, blogs, and future promotions.

So let’s start at the beginning. Who are you? Every path needs a starting point and creating marketing materials start with two things:

What am I selling?
Who am I selling it to?

Now to apply this to writing, start with your product. Your stories are your product, whether you’re published or unpublished (or pre-published, if you prefer). Start by identifying if you’re “genre specific” or “niche specific.”

Genre specific identifies what kind of stories you write. Suspense, YA, historicals, etc. Even if your story is a combination of genres, decide which is the stronger element to identify your book. In the long run, this helps agents and editors to identify and place your product. Where will it fit, and how will they market it?

If your story has more to do with a culture (Camy Tang’s Sushi Series), a hobby (Rebeca Seitz Scrapbooker’s Series), or ministry (Palmer and Chapman’s The Four Seasons of a Marriage Series), then your story is niche specific and serves a very unique demographic.

And it’s possible your stories could be both genre and niche specific, which can be even more appealing. Now don’t sweat this too much. It’s not an exact science, and if you’re just starting on your writing journey, keep it simple.

Once you’ve made this distinction, identify your market. Now I’m going to take the word “market” and use the word “mood” for my purposes here. The idea is to create materials that will portray what your story is about and clearly show that to the editor and/or agent you plan to pitch to. This is crucial to how you create your one sheets and business cards, and for published authors for your bookmarks and newsletters.

If your story is what you’d describe as a suspense or thriller, you don’t want to put cute little flowers and use bright colors on your one sheet. And if that’s your genre, you don’t want a business card that looks more like something a chick-lit writer would have. This all boils down to imagery and first impressions. This is an opportunity to communicate clearly who you are AND what you’re selling.

Tomorrow, I’ll cover more specific ideas for designing one sheets. I’ll also have some resource links for free and affordable royalty free photographs to help create that mood we’re talking about as well as communicate your story.

Feel free to leave questions in the comment section. See you tomorrow!

Leave a comment for a chance to win a copy of Writing for Emotional Impact by Karl Iglesias, one of my favorite writing books! Leave a comment each day for more chances to win.

Tomorrow We Die by Shawn Grady

 
This week, the 

Christian Fiction Blog Allianc is introducing   Tomorrow We Die Bethany House (July 1, 2010)by  Shawn Grady

ABOUT THE AUTHOR:

Shawn Grady signed with Bethany House Publishers in 2008. He was named “Most Promising New Writer” at the 39th Annual Mount Hermon Writers Conference. He is the author of the novels Through the Fire & Tomorrow We Die.

Shawn has served for over a decade as a firefighter and paramedic in northern Nevada. From fire engines and ambulances to tillered ladder trucks and helicopters, Shawn’s work environment has always been dynamic. The line of duty has carried him to a variety of locale, from high-rise fires in the city to the burning heavy timber of the eastern Sierras.

Shawn attended Point Loma Nazarene University as a Theology undergrad before shifting direction to acquire an Associate of Science degree in Fire Science Technology as well as Paramedic licensure through Truckee Meadows Community College.

Shawn currently lives in Reno, Nevada, just outside of Lake Tahoe. He enjoys spending time in the outdoors with his wife, three children and yellow Labrador.

ABOUT THE BOOK

Chase the Angel of Death and You Might Catch Him
Jonathan Trestle is a paramedic who's spent the week a few steps behind the angel of death. When he responds to a call about a man sprawled on a downtown sidewalk, Trestle isn't about to lose another victim. CPR revives the man long enough for him to hand Trestle a crumpled piece of paper and say, "Give this to Martin," before being taken to the hospital.

The note is a series of dashes and haphazard scribbles. Trestle tries to follow up with the patient later, but at the ICU he learns the man awoke, pulled out his IVs, and vanished, leaving only a single key behind. With the simple decision to honor a dying man's last wish, Jonathan tracks the key to a nearby motel where he finds the man again--this time not just dead but murdered. Unwilling to just let it drop, Jonathan is plunged into a mystery that soon threatens not only his dreams for the future but maybe even his life. He must race for the truth before the Angel of Death comes calling for him.

If you would like to read the first chapter of Tomorrow We Die, go to HERE.

Dineen here: Shawn Grady is a fantastic author. His first book, Through the Fire, is an awesome read. I'm almost halfway through Tomorrow We Die (special thanks to Bethany House for the reviewer copy) and am loving it as much as Grady's first book. His stories are unique and his characters original. And I love a story that holds together well from start to finish. Definitely a book worth reading and an author worth following.

Announcing the INSPYs: the Bloggers' Award for Excellence in Faith-Driven Literature

July 2, 2010-Organizers announced the creation of a new book award today. The announcement of the INSPY awards coordinated with the launch of the INSPYs website, http://inspys.com.

The innovative award is designed to help readers in their search for the preeminent faith-inspired literature of today. The INSPYs were created to select and showcase books with the highest literary standards that grapple with the Christian faith. To find these works, the INSPYs net is cast wide, accepting nominations of books aimed at the Christian bookstore market as well as those from the general market.

The INSPYs are the brainchild of Amy Riley, of My Friend Amy, creator Book Blogger Appreciation Week. "We feel nothing compares to excellent faith-driven fiction, but it can be difficult to weed through the multitude of books published each year in both the Christian marketplace and the general market to find the best ones," Riley said.

Another factor that sets the INSPY awards apart is that it's organized and will be judged by bloggers with considerable experience and knowledge of books published in both the general market and the CBA market.

Award organizers are seeking book nominations in the following genres: Historical Fiction; Amish Fiction; Thriller, Suspense, Crime Fiction; General and Literary Fiction; Romance and Romantic Suspense; Speculative Fiction; Creative nonfiction; and Young Adult Fiction. The deadline to nominate a book is July 31.

In addition to book nominations, judges for each genre are also being sought this month. Another way to help is to spread the word ? blog about the INSPYs, tell your friends.

The winners of the first-ever INSPY awards will be announced December 13.

The advisory committee consists of Amy Riley of My Friend Amy, Carrie Kitzmiller of Books and Movies, Deborah of Books, Movies & Chinese Food, Hannah Nielsen of Word Lily, and Rel Mollet of Relz Reviewz.

To stay informed, subscribe to the site: Inspys.com.

Contact: Hannah Nielsen, wordlily@gmail.com
OR: inspyawards@gmail.com

For Dad

Tomorrow morning I get on an airplane to fly to Florida. Unfortunately, the event is my father’s funeral. He fought a brave battle with cancer for seven years. And this was his second go around with this hideous disease.

My dad was a true fighter, and a soldier at heart. He served his country faithfully in the army in Vietnam and continued through the years in service with the Florida National Guard as an instructor, then later on served as a Master Sergeant in the Army Reserves.

What many don’t know is that my dad didn’t “acquire” his family until I was eleven years old. I knew he was father material from the start though and didn’t waste time asking him to fill that roll. I’ll never forget asking at the wedding if I could call him Dad now.

He was Dad from that day on. Later he became Papa to my girls. He filled that roll well, too. For a time there he and my youngest daughter became cancer buddies, as she called it. They shared a bond through a shared disease.

He was the first example of a person of faith to come into my life. I remember him reading his Bible every night. When he was re-diagnosed, his main concern was that his faith stay strong, and in his last days, his main concern was his family.

I’m so thankful that God brought this dear man into our lives. James Marco will be dearly missed, but my greatest comfort is in knowing he’s most likely having a conversation with Jesus, getting answers to those questions he’s been accumulating about the Bible.

And I’ll see him again one day.

Praying and believing,

Dineen

Deceit by Brandilyn Collins

 
This week, the   

Christian Fiction Blog Alliance is introducing  Deceit  Zondervan (June 18, 2010)by Brandilyn Collins 

ABOUT THE AUTHOR:

Brandilyn Collins is an award-winning and best-selling novelist known for her trademark Seatbelt Suspense®. These harrowing crime thrillers have earned her the tagline "Don't forget to b r e a t h e..."® Brandilyn's first book, A Question of Innocence, was a true crime published by Avon in 1995. Its promotion landed her on local and national TV and radio, including the Phil Donahue and Leeza talk shows. Brandilyn is also known for her distinctive book on fiction-writing techniques, Getting Into Character: Seven Secrets a Novelist Can Learn From Actors (John Wiley & Sons). She is now working on her 20th book.

In addition, Brandilyn’s other latest release is Final Touch, third in The Rayne Tour series—young adult suspense co-written with her daughter, Amberly. The Rayne Tour series features Shaley O’Connor, daughter of a rock star, who just may have it all—until murder crashes her world.

ABOUT THE BOOK

Skip Tracer Joanne Weeks knows Baxter Jackson killed his second wife---and Joanne's best friend---seven years ago. But Jackson, a church elder and beloved member of the town, walks the streets a free man.

The police tell Joanne to leave well enough alone, but Joanne is determined to bring Jackson down. Using her skip tracing skills, she sets out to locate Melissa Harkoff, now twenty-two, who lived in the Jackson home at the time of Linda Jackson's disappearance.

As Joanne drives home on a rainy winter night, a hooded figure darts in front of her car. In her headlight beams she glimpses the half-concealed face of a man, a rivulet of blood jagging down his cheek. She squeals to a stop but clips him with her right fender. Shaking, she gets out of her car in the pouring rain. The man will not let her see his face. Before he limps off into the night he warns her not to talk to police.

As Joanne tries to find Melissa, someone seems to be after her. Who was the man she hit on the road. Is Baxter Jackson out to silence her? Or is some other skip she's traced in the past now out for revenge?

If you would like to read the first chapter of Deceit, go HERE.

  
*Congratulations to HL for winning Almost Forever by Deborah Raney!